I help GTM teams diagnose the real constraint on growth and use AI to build workflows that scale past it, build themselves, and become an AI-native org.
I don't mean every GTM leader needs to become a software engineer. I mean the best operators understand the data model, the handoffs, the tooling, and the rules that decide what happens next.
More pipeline, better conversion, and hidden CRM upside are usually symptoms. The work is to find the real constraint, define what has to be true to beat it, and build the workflow that changes what happens by default.
And the output is something that runs, not a slide deck: a dashboard, a scored queue, or an agent that does the work end to end and shows you the next move.
Build a signal engine that scores accounts, explains the reason, and creates the next-best action for sales.
Pull call notes, CRM state, and buyer context into a follow-up workflow that keeps deals from drifting.
Connect scattered fields into a single view that surfaces where the team should spend attention.
Send the messy workflow, the spreadsheet nobody trusts, or the GTM problem that keeps turning into a meeting. I'll tell you where I think the system is breaking.
